Committed to the 2030 Agenda

Our purpose

Building an environmentally and socially balanced future.

Our mission

To drive sustainable leadership of organizations and people through cultural transformation using technology and innovation to generate positive impact

Sustainable Development Goals you commit to by using The Good Goal

Our history

The Good Goal was born in 2020, when the founders met thanks to the international challenge #COVID-19 CHALLENGE organised by UXER School. The challenge: "How to return to normality in a more sustainable way".

Our values

These are the pillars with which, at The Good Goal, we strive to be in constant evolution and offer our users the best product at all times.

People first

Commitment

Transparency

Innovation

With The Good Goal, it's not just the planet that wins, it's you too!

Know us

Nerea Mendinueta

CEO, Alliances and Co-founder

Digital product designer and user experience. Things you need in your life: new challenges, music, sports and... peanut butter.

Nadia de la Fuente

COO, Product and Co-founder

Product designer specialized in sustainability. Passionate about nature, sushi and karaoke.

Nicole Flamarique

Co-founder and International relations

Leadership, entrepreneurship and innovation. Traveling is one of her passions, she is a chocolate lover and a fan of pink colour.

Joan Marc Llargués

CTO

Computer engineer with extensive experience in projects for companies of all sizes. He enjoys skiing, raiding sushi buffets and dogs, especially his dog Pinya.